Earlier this year, I made some predictions in Innovate or Die: 5 Omni-channel Strategies Amazon is Trying to Outrun. As a part of those predictions, I talked a little bit about the "barbell effect" and how there would be a dichotomy between luxury/high-end, customized, boutique firms that offered a unique customer experience for a premium and hyper-local/convenience …
Continue reading "LUXLOCK: The Internet of Product (IoP) and “The Barbell Effect” in Action."
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